Websites are essential for marketing all types of businesses, events, individuals and nonprofits. However, websites can do little for these entities if they are cluttered or lack content.
A website represents your organization, so when promoting your nonprofit, you should be aware of what your website says about your organization as a whole. Your website is the first impression your organization will make on most people, so make sure it encourages people to look further into the good work you’re doing.
When creating a website for your nonprofit, it is important to remember these key components:
- Make your website user-friendly. The focus should be on your organization. People visiting your website should not have to spend all their time trying to figure out how to use it.
- Have links to social networking sites. Many organizations promote their cause on social networking sites. Be sure to have links to your pages on the homepage of your website to make it easier for people to stay connected.
- Use pictures. It is important that your website shows the public what you’re doing. Pictures are a great way for donors to see how their dollars are being used for the mission.
- Be creative. Use vibrant colors and make your website unique. Your website reflects on your organization. You want people to be intrigued enough to stay on the website and learn about your cause.
It’s most important that people know about your organization and are motivated to support what you do. If done right, a website can be extremely effective, so be sure to make it the best it can be!