In 2014, nonprofit private college preparatory school, The Oakridge School, reached out to The Cause Agency with a unique request. The Oakridge School needed an all-inclusive marketing audit and a marketing overhaul.
In order to achieve this goal, The Cause Agency worked on three phases for The Oakridge School: Discovery, Development and Delivery. During the Discovery phase, The Cause Agency examined the Oakridge School through qualitative interviews with more than 15 staff, students and families of students, marketing insights and market research. After identifying the underlying positive and negative aspects of The Oakridge School’s current marketing, The Cause Agency started the Development phase. During this phase, The Cause Agency worked closely with The Oakridge School to determine the future goals of marketing for the School and determine the best way to achieve those goals.
In phase three, Delivery, The Cause Agency took everything learned during Discovery and Development and produced and developed a twelve-month long marketing plan, a creative twelve-month advertising campaign and communications next steps and goals.