How to Fundraise on Facebook

How to Fundraise on Facebook

In this technological age, it’s critical for nonprofits to reach potential donors in ways that are innovative and outside-of-the-box: not only by hosting events and in-person meetings, but also through the strategic use of social media platforms. As of November 2015, nonprofits are able to launch specific fundraisers on their Facebook Pages. This tool displays the […]

Hold on to Helping Hands

Hold on to Helping Hands

In celebration of National Volunteer Week, we thought it important to discuss how organizations can best motivate their volunteers to stay long term. The Cause Agency relies heavily upon the skills of its passionate Cause Agents, who selflessly contribute their time and are the heart and soul of the organization. The first step we take […]

All’s Well That Sells Well

All's Well That Sells Well

It can be like pulling teeth when trying to obtain successful auction items for fundraising events. Many mistakenly focus on quantity rather than quality, which can lead to the surplus effect wherein bidders seek out bargains rather than being affected by competing bids on a smaller pool of items. Modest items (anything under $100) should […]

Why are non-profits so depressing?

Why are non-profits so depressing?

If non-profits do good things… Then, why are they so depressing? The ability to provide happiness, comfort, relief and support for another human being is one of the greatest abilities that we possess as a society. The simple gesture of genuine kindness, love, concern and support towards another person, animal or the environment is what […]

Non-Profits Using Social Media

Non-Profits Using Social Media

By thinking outside of the proverbial box you can get your non-profit out there in the world. The Cause Agency has compiled some tricks of the trade and other people who are sure to inspire you too. FOCUS On being useful – do not seek social media outlets in search of funds. Show your audience […]

Using Pathos and Logos to reach an audience

Using Pathos and Logos to reach an audience

One of the main goals of any nonprofit is to reach new audiences that are willing to donate time and money to their respective causes. Greek philosopher and scientist, Aristotle, suggests that there are three main models of persuasion: ethos, logos and pathos. For many nonprofits, it is recommended to use pathos, as this form […]

Officially Official.

Officially Official.

After several years of working diligently to achieve 501(c)(3) status we are thrilled to announce that The Cause Agency is now official! The Cause Agency is a beautiful and bold concept innovatively engineered by Jennifer Henderson, the owner and president here at J.O., that has the capability to make a major impact on nonprofits nation-wide […]