Why do nonprofits matter?

Nonprofit image

Ever wondered what the actual benefits of a nonprofit are to our society? Nonprofit organizations play a vital role in building strong and healthy communities. A few reasons why nonprofits matter are they help serve the public, they draw attention to societal issues faster and they are passionate about community growth. Helps serve the public […]

A 4-step process to starting a nonprofit

A 4-step process to starting a nonprofit

Considering starting a nonprofit to support a cause you are passionate about? Here is a four-step process that will help make it easier to accomplish your dream of charitable leadership. Create your core values Defining your mission, vision and outlining your organizational core values should be at the top of your list. The mission, vision […]

Benefits of working for a nonprofit

Positive Company Culture

Ever thought of working for a nonprofit? It can be very rewarding, especially if you want a way of giving back to the community. A few other advantages are varied job responsibilities, ability to make a difference, career advancement and positive work environment. Varied job responsibilities: In a traditional business setting, employees are mostly given […]

Positive Company Culture

Positive Company Culture

Company culture is one of the most important things to implement within a company from the very beginning. It is the overall beliefs and behaviors of all the company’s employees. Effective leadership within an organization is crucial, but most important is the ability to create a positive work environment, especially in the nonprofit sector. Creating […]

Five Fundraiser Ideas for your Nonprofit this Summer

Five Fundraiser Ideas for your Nonprofit this Summer

Reaching the halfway point of the summer season means it’s time to brainstorm for the second half. First up on our brainstorming list (and hopefully on yours too) is thinking of some new fundraising ideas. We’ve come up with five summer fundraising ideas that you can take back to your nonprofit to raise funds to […]

5 (Easy) Steps for Crafting the Perfect Nonprofit Fundraising Plan

5 (Easy) Steps for Crafting the Perfect Nonprofit Fundraising Plan

Do you know what a fundraising plan is? No? Then you’ve come to the right place. Many nonprofit organizations don’t use fundraising plans when they first get going, but as their operations become more complex and more time passes, they realize that a plan is sorely needed. But, what is a fundraising plan? The Fundraising […]

Marketing vs. Fundraising: Knowing the Difference

It’s easy to make the mistake of thinking that marketing and fundraising are one in the same. For years, people in the nonprofit realm would refer to the creative side of marketing as “communications,” because promotion — one of the “4Ps” of marketing — is key to raising awareness about an organization and its cause. […]

Mastering the Elevator Pitch

Mastering the Elevator Pitch

An individual approaches you at a networking event and casually asks, “What does your organization do?” Can you answer that question at a moment’s notice, in a relatable, colloquial way? If you answer this question the right way, it can prove to be invaluable to your nonprofit. A well-prepared, well-delivered, 30-second pitch means more interest […]

Inside the Mind of a Donor

Inside the Mind of a Donor

As our world becomes more digitally advanced, it’s important for industries to remain up to date on the newest technological advancements. Nonprofits especially need to be aware of business trends involving social media and digital marketing so that they don’t get left behind or overshadowed by for-profit institutions. Just as for-profits do, nonprofits need to […]

Balancing Donor Retention and Acquisition

Balancing Donor Retention and Acquisition

Nonprofits must be shrewd in their efforts to obtain and retain donors, but what are some effective methods? How do nonprofits petition new donors without neglecting loyal ones? Although acquiring new prospects is a necessary and important challenge for nonprofits—one which deceptively seems to be the only method that promotes growth—retaining donors should be a […]