Anyone who has worked in a nonprofit knows how busy it can be. Unfortunately, this means there is little time for seeking out all of the resources that may be available to support your mission. Google Ad Grants for nonprofits can be a fantastic resource for a variety of nonprofits, providing a free Google advertising budget of $10,000 per month that costs your nonprofit nothing.
Leveraging nonprofit advertising can help introduce your organization to potential supporters. Especially for newer nonprofits that don’t have a significant budget for marketing, 10,000 dollars per month in free Google ads can make a massive difference.
How Does It Work?
Most eligible nonprofits will be able to use Google Ad Grants once they become a member of the Google for Nonprofits program. Through the grant program, Google Ads allows you to use text-based advertising that appears on Google search results pages. These nonprofit advertisements can use imagery as well, such as your logo or relevant images of the ad campaign’s focus. You can even target your ads geographically, which is especially helpful for local nonprofits.
Once your nonprofit ad campaigns are set up (maybe with the help of experts like The Cause Agency), you can launch them with a maximum $10,000 monthly advertising budget across your campaigns. Then, when someone searches one of your “keyword” terms for nonprofits, your ad may appear to them.
Google Ad Grant Eligibility and Limitations
Google Ad Grants do have certain limitations. Your organization is ineligible for the Google Ad Grants if you are a government agency, healthcare organization or school. Furthermore, the process of applying for a Google for Nonprofits membership and setting up your Google Ads can be tedious.
Get Professional Help with Google Ad Grants
If you are interested in accessing Google Ad Grants for your nonprofit organization, The Cause Agency is here to help. We work with nonprofits to help spread their causes to the community. Contact us today to discuss how we can help you better connect with your audiences through nonprofit digital advertising.
